> For the complete documentation index, see [llms.txt](https://memearena.gitbook.io/memearena/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://memearena.gitbook.io/memearena/play-to-earn-p2e-mechanics/how-projects-earn.md).

# How Projects Earn

Project owners (meme token creators) benefit directly from having their token integrated into MemeArena.

1. **Token Exposure:**
   * Players using meme tokens like $TUBBI in-game provide increased exposure to the project. This leads to higher demand and trading volume as the token is used in matches and tournaments.
2. **Revenue Share:**
   * Project owners receive a percentage of transaction fees from the use of their token in the game. This applies to entry fees, in-game purchases, and tournament revenue involving their token.
3. **Burn Mechanism:**
   * A portion of the tokens used for in-game purchases and entry fees may be burned, reducing the total supply of the token and potentially increasing its value over time.